Content writing tips for beginners
From a business to a content writer or a colleague, knowing basic tips for writing content has variations of benefits.
Lots of business now knows about the power of content marketing, But what if some basic tips aren’t considered in the contents?
As a content writer, you want to increase your job position or salary, but it is like an impossible mission without knowing the basics.
For a thesis presentation or writing the thesis, it’s essential to show we have elementary skills like writing.
These examples are only very few cases that knowing writing tips for beginners can increase our effort in the way we want.
These tips are like a briefing for a human. They are so easy to learn and use, but every other can easily recognize it when you don’t perform in them.
In this article, we discuss content writing tips for beginners.
1. Choose your topic and keywords
The first thing you want to do is start writing your content, but what topic did you choose?
When publishing your content on a website, did you follow the on-page SEO recommendations to achieve better results?
Knowing your topic is like knowing what you want to accomplish. Without knowing where you want to go, you’ll never get there.
2. Consider your audience
Imagine explaining Search Engine Optimization to someone who is 60 years old. Somebody out there optimizes a website somehow, and it is listed on page one results when you search something on Google.
In contrast, if you are teaching SEO to other people who want to work in this field, it is an entirely different topic.
You must take into consideration the viewpoints of different audiences, as this example shows. When your content doesn’t provide the information your audience wants, engagement declines.
3. Create an outline and write down headings of content
Now that you know the topic you want to cover in your article and identify your audience, you can better engage them.
Now it is time to define your content headlines and outline.
Each piece of content is like a Lego building. It is like that each Lego is an atom.
Your content must be composed of atoms that sit together. These chunks create the entire content.
Every topic typically has several sub-topics. Writing down the headlines will help you structure your content.
It’s like traveling from the United States to the United Kingdom by ship. While you know these two countries, you need to point out other places on the map so by traveling to each country; you can reach your destination.
4. Architect the content
The customer journey is a common term we use for our users’ path to convert in our funnel, but we forget to define it on a micro-level.
Each piece of content can be considered as a step in the customer journey. It is imperative to create an outline that will lead to the desired outcome.
It can be an excellent article about content marketing, and then at the end, you say give us your email to send the full article in pdf format. You get a micro-conversion. After going through the journey you outlined in the article, the user ends up in our funnel.
You must know the purposes of each article before writing it. Once you have determined what your goal is, design CTAs that encourage users to take action.
You can make your CTAs more effective by learning copywriting.
Our article on “content writing vs copywriting” explains the differences between these two forms of writing.
5. Use simple words and short paragraphs
While reading your article, put yourself in your audience’s shoes. Can you imagine how you would feel if you faced a ten lines paragraph with sentences containing 30 to 40 words?
It’s shocking terrible.
As we say, think of your content as atoms sit together to create your content. The length of each sentence and the total number of sentences in a paragraph must be considered.
Ideally, each sentence should contain 20 to 25 words, and each paragraph should have two to three sentences.
When we said to consider your audience, we meant it could be anything from their income to their level of education.
Most content readers are ordinary people, not university professors or people with high education levels.
Keep it simple for others to understand. Think of someone who has baselines, noting more.
In other terms, you must consider the readability of your content.
6. Describe the topic, not stuff keywords into it
Writing content is an art, as we all know. It doesn’t matter you are a beginner and looking for content writing tips for beginners or a professional with more than ten years of experience.
Writing is hard most of the time, especially when differentiating between explaining the topic or rewrite 200 words of content in different ways and delivering 1000 words of content.
When you can’t go further, stop writing the article and explore more about it. It is common for content to cover a topic in 400 or 600 words. In content writing, don’t let some numbers make boundaries.
7. The tone of voice and sentiment
Words determine your content’s sentiment and tone of voice, and then the feeling of your content appears.
No one can read George Orwell’s 1984 without getting a sense of the story.
Your content is the same. We are not all George Orwell, but it doesn’t mean we can’t convey strong feelings in our content by the words we choose.
When choosing your tone and sentiment, you must consider your audience and the topic.
For example, when you are writing content about protesting Google’s monopoly, the content doesn’t allow you to use positive words or write about the positive effects of Google.
8. Researching and proof of content
Imagine you speak with someone about a topic, and they give you some data. When you do your research, you find out all that data was incorrect!
When your audience visits your blog post, you engage with them and provide some kind of data.
Following that, they read another article and do further research on that topic.
What feeling does your audience get when you write an article with incorrect data? Have they recommended your blog anymore or read your articles?
Referencing sources is one of the foundations of writing that provide some sort of information to the reader.
Don’t use data without mentioning where it comes from. Unless your company researches and gets data, you can share that data and claim based on your research.
9. Make sure the article’s grammar and spelling are correct
Observing vocabulary, grammar, and spelling is one of the content writing tips for beginners, especially for those whose English is their second language.
Your article looks as if it has been written by someone who lacks professionalism without considering these factors.
There are tons of apps available for checking and correcting content.
Some of them are Wordtune extension, Grammarly, ProWritingAid, Microsoft Editor, Hemingway Editor, etc.
By considering these nine content writing tips for beginners, you can improve your writing significantly. At first see, they are some common tips we hear before, but when you focus on each one when writing content, you can see changes.