Content writing vs copywriting

Content writing is different from copywriting. New writers need to understand the difference between content writing and copywriting.

Each of these writing approaches requires a different set of skills and a unique set of challenges to be successful.
The purpose of this article is to explain the difference between content writing and copywriting.

Words are important for businesses. Is there a difference between copywriting and content writing, and do companies need both?

Find out how copywriting and content writing are different, so you can determine what’s best for your company.


What is the difference between content writing and copywriting?

Both copywriters and content writers produce words for businesses for a variety of reasons, and the two may overlap. However, content writing and copywriting have key differences.

What are the differences?

  • Purpose
  • Length
  • Focus on SEO

What is the purpose of writing?

The main difference between copywriting and content writing is the purpose. Copywriting helps sell our characters and brands. Content Writing We create valuable information that we instruct the audience about.

Copywriting is focused on sales; content writing is focused on engagement.

The purpose of both writings is marketing, but copywriting has a more clear sales objective, whereas content writing is for branding purposes.

content writing for brands is specialized content written to inform, entertain, and promote loyalty. It’s fewer sales, more informative, and less pushy.

Copywriting is intended to sell or convert, so it follows a clear direction.

Content writing has the intention of engaging you, so it can cross multiple topics and harbor a variety of links since it’s not meant to sell directly to you.

Content writers provide information to the audience, but copywriters establish a brand.


content writer


Comparing both content lengths

Generally, copywriting is short, while content writing is longer. Because copywriting guides the reader through a sales process, it is often concise without tangents.

However, content writing tends to be much longer and tangential.

Here are some examples of copywriting and content writing.

Content writers tend to be focused on SEO

since they are hired to drive inbound traffic. So, great content writers are also great at SEO. They can help you choose topics to address based on your business goals.


Examples for content writing and copywriting

This is by no means a comprehensive list since some can be both (e.g. blogs). However, here’s a general guideline of what’s meant by copywriting vs content writing.

Copywriters write copy for:

  • Advertising copy
  • Slogans and taglines
  • Web page content
  • SEO landing pages
  • Email campaigns
  • Direct mail letters
  • Paid online ads or social ads
  • Social media
  • advertisements Television and radio commercials video scripts
  • Catalogs
  • Brochures
  • Billboards
  • Postcards
  • Sales letters
  • Taglines

The following are examples of content writing:

  • Articles
  • Blog posts
  • Press Releases
  • Magazine features
  • Email newsletters
  • Books
  • E-books
  • Podcasts
  • Print magazines
  • Podcasts
  • Film