marketing program definition
A marketing program consists of a coordinated set of activities intended to achieve marketing goals. Marketing objectives help companies plan and set strategic sales goals based on the strengths of their products. Depending on the situation, different marketing programs might be followed.
Companies use marketing plans to guide their efforts to market their products to consumers.
What is a marketing program?
A marketing plan identifies the target market, explains the product’s value proposition, plans marketing campaigns, and specifies measurement criteria for evaluating marketing efforts.
The more tools in marketing programs, the better. There are many options, however, and this makes it difficult to organize and focus. Marketing programs can be developed using the product, price, place, and promotion.
Do you need a marketing program?
Yes, marketing programs are necessary. A marketing program is more important than anything else.
What is the purpose of a marketing program?
A marketing program refers to the technologies, processes, people, and activities involved in building connections and relationships to reach a set goal. The end goal of B2B and B2C marketing is to engage potential customers and increase sales.
Types of marketing
Marketing strategies can be categorized into different types. When choosing a marketing strategy, you need to analyze your business needs, your target audience, and product specifications. Market strategies fall into two categories:
- Business to business (B2B) marketing
- Business to consumer (B2C) marketing
Types of business-to-business (B2B) marketing Business-to-business (B2B) is a transaction that takes place between businesses, such as between wholesalers and retailers. Types of B2B are:
- Inbound Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Marketing
- Search Engine Marketing/PPC
- Conversational Marketing
- Earned Media and PR
- Industry Events
- Referral Programs
Types of business-to-consumer (B2C) marketing Business-to-consumer (B2C) marketing is the selling of products directly between a business and consumers, who are the purchasers of the products. Types of B2C are:
- Internet Marketing
- Paid Media Advertising
- Email Marketing
- Direct Selling
- Social Networks and Viral Marketing
- Point-of-Purchase Marketing
- Co-Branding, Affinity, and Cause Marketing
- Earned Media/PR
- Conversational Marketing
process of making a marketing program
The step-by-step process of creating a marketing plan is as follows:
- Prepare an executive summary.
- Make sure your marketing goals are metric-driven.
- Create a user persona.
- Conduct an extensive competitor analysis.
- Establish accurate key metrics and baselines.
- Develop an actionable marketing strategy.
- Create guidelines for tracking and reporting.
How do you create a marketing plan?
Top 6 marketing program components:
- Who are Your Customers and Why Should They Buy From You?
- What is the nature of your audience?
- What are your plans for reaching your audience?
- How will you distribute your product? What platforms will you use specifically?
- How Much Do Campaign, Time, and Budget Cost?